'Reverse the Curse' Gives Goats While Helping Cubs Fans
Bianca — December 5, 2011 — Social Good
References: reversethecursechicago
When you buy a Reverse the Curse Chicago t-shirt, you're not only getting a fun tee, you're also joining a movement, and giving a family in a developing country the opportunity to lift themselves out of poverty. Through a partnership with World Vision, the social enterprise donates 20% of the proceeds from every purchase toward to the cost of a dairy goat. The goat then gives these families the opportunity to start a small business selling milk and cheese, and if the family owns more than one goat, selling meat and offspring.
The "curse" in the branding refers to the legendary Chicago Cubs curse. For non-baseball fans, the curse was said to be placed in 1945 after the owner of the Billy Goat Tavern brought his goat to a World Series game at Wrigley Field. Unfortunately, fans weren't so fond of the goat smell, so he was asked to leave, upon which he said, "Them Cubs, they aren't gonna win no more."
The interpretations of the specifics of the curse differ, but the entrepreneurs behind Reverse the Curse are incorporating a bit of karmic superstition into their business. Their hope is that while they "fight against the 'curses' afflicting the world's children," they'll also be helping reverse the Chicago Cubs curse.
The founders are "a small group of Cubs fans that are desperately hoping to see a World Series in their lifetime. Internet Marketing Entrepreneur and Chief Goat Giver Jeremy Freeman began building this plan a couple weeks before the Chicago Cubs home opener on April 1st 2011."
Other products include the Reverse the Curse Blogging Strategy + Execution ($1,750), a custom cause event ($5,000), EPIC GOAT Search Engine Optimization ($1,500), and other Internet entrepreneurship-focused products. They also offer a 75 minute "free" marketing consultation in exchange for $75 -- enough to buy a goat for a family in Africa.
Contact Information
Reverse the Curse website
Reverse the Curse on Facebook
Reverse the Curse on Twitter
The "curse" in the branding refers to the legendary Chicago Cubs curse. For non-baseball fans, the curse was said to be placed in 1945 after the owner of the Billy Goat Tavern brought his goat to a World Series game at Wrigley Field. Unfortunately, fans weren't so fond of the goat smell, so he was asked to leave, upon which he said, "Them Cubs, they aren't gonna win no more."
The interpretations of the specifics of the curse differ, but the entrepreneurs behind Reverse the Curse are incorporating a bit of karmic superstition into their business. Their hope is that while they "fight against the 'curses' afflicting the world's children," they'll also be helping reverse the Chicago Cubs curse.
The founders are "a small group of Cubs fans that are desperately hoping to see a World Series in their lifetime. Internet Marketing Entrepreneur and Chief Goat Giver Jeremy Freeman began building this plan a couple weeks before the Chicago Cubs home opener on April 1st 2011."
Other products include the Reverse the Curse Blogging Strategy + Execution ($1,750), a custom cause event ($5,000), EPIC GOAT Search Engine Optimization ($1,500), and other Internet entrepreneurship-focused products. They also offer a 75 minute "free" marketing consultation in exchange for $75 -- enough to buy a goat for a family in Africa.
Contact Information
Reverse the Curse website
Reverse the Curse on Facebook
Reverse the Curse on Twitter
Trend Themes
1. Socially Conscious Fashion - Opportunities for companies to create fashion lines that support social causes and make a positive impact on underserved communities while providing unique products and experiences for consumers.
2. Superstition and Branding - Brands can incorporate aspects of superstition and legends to create unique narratives around their products and services that attract consumer attention and differentiate themselves from competitors.
3. Online Business Incubation - By offering a suite of digital marketing and entrepreneurship-focused products, businesses can help new entrepreneurs acquire the necessary skills and knowledge to launch and grow their own ventures while also funding social causes and projects.
Industry Implications
1. Fashion and Apparel - Fashion companies can use their resources and creative teams to design and produce socially conscious clothing and accessories that support disadvantaged communities and generate positive brand sentiment.
2. Sports Merchandising - Sports teams and merchandisers can leverage historical and cultural associations with their brand, such as team curses and superstitions, to create new product lines that appeal to fans and generate buzz.
3. Online Education and Training - Online educators and trainers can use their expertise and platforms to offer courses and programs that equip aspiring entrepreneurs with the knowledge, skills, and resources to launch and grow businesses that support social projects and causes.
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