The Nike AF1 Year of the Rabbit Rings in the New Year in Style
Michael Hines — January 18, 2011 — Fashion
References: hypebeast & solecollector
Nike is here to remind you that Chinese New Year is right around the corner with these new AF1 Year of the Rabbit kicks. The popular Air Force 1 gets a Chinese makeover here, complete with rabbits on the inner sole and heel along with Chinese characters on the tongue.
These AF1 Year of the Rabbit kicks have a smooth style that should appeal to people who will be ringing in the new year come February third. Nike's new shoe is slated to be on store shelves by the end of January, with a starting price of $393. Consider these a new year's essential.
These AF1 Year of the Rabbit kicks have a smooth style that should appeal to people who will be ringing in the new year come February third. Nike's new shoe is slated to be on store shelves by the end of January, with a starting price of $393. Consider these a new year's essential.
Trend Themes
1. Chinese New Year Collection - Cashing in on the occasion, brands can create limited edition collections for special events.
2. Cultural Diversity-inspired Designs - Incorporating different cultures into designs creates a unique selling point and drive sales among target demographic.
3. Seasonal Marketing Campaigns - Consumers respond well to limited-edition and themed products that align with special events and holidays.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage cultural events to create unique products that resonate with target markets.
2. Retail - Retail stores can create special visual displays and marketing materials to promote seasonal products and limited editions.
3. Marketing and Advertising - Creating special campaigns for culturally significant events allows marketers to connect with audiences on a deeper level.
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