This Online Travel Industry Infographic is a Telling Snapshot
Courtney Scharf — July 29, 2012 — Tech
References: blog.funsherpa & holykaw.alltop
This online travel industry infographic is a culturally connected and well-designed capture of this changing market.
Designed with bright colors and appropriate graphics, including those that represent various social media platforms, the infographic is a comprehensive and easy to understand piece. One of the most staggering statistics on the chart is one that states that 87% of travelers use the Internet in order to plan their trips. Reflecting the increasing role of e-commerce in general, particularly with regard to this industry, those involved in the travel world will be intrigued by this infographic. The chart makes the most of the statistics available by organizing the data into clearly stated snippets of information.
The bottom line of this infographic is that both consumers and companies are becoming more reliant on the Internet, and social media specifically. Though this idea isn't exactly groundbreaking, readers will come away from this with a better understanding of the way in which this tendency occurs.
Designed with bright colors and appropriate graphics, including those that represent various social media platforms, the infographic is a comprehensive and easy to understand piece. One of the most staggering statistics on the chart is one that states that 87% of travelers use the Internet in order to plan their trips. Reflecting the increasing role of e-commerce in general, particularly with regard to this industry, those involved in the travel world will be intrigued by this infographic. The chart makes the most of the statistics available by organizing the data into clearly stated snippets of information.
The bottom line of this infographic is that both consumers and companies are becoming more reliant on the Internet, and social media specifically. Though this idea isn't exactly groundbreaking, readers will come away from this with a better understanding of the way in which this tendency occurs.
Trend Themes
1. E-commerce Dominance - The staggering statistic that 87% of travelers use the Internet to plan their trips highlights the opportunity for further disruptive innovations in e-commerce.
2. Social Media Influence - The representation of various social media platforms in the infographic suggests the potential for further innovation in leveraging social media for travel marketing and bookings.
3. Data-driven Travel Planning - The clear organization of data into snippets of information indicates the potential for further innovation in utilizing data to streamline and personalize the travel planning process.
Industry Implications
1. Online Travel - The infographic highlights the growing reliance on the Internet in the travel industry, presenting opportunities for further disruption in online travel booking and planning.
2. E-commerce - The statistic that most travelers use the internet to plan their trips points to an opportunity for further disruptive innovations in online travel sales and marketing.
3. Social Media - The representation of various social media platforms in the infographic suggests disruption opportunities in leveraging social media for travel marketing and booking, as well as exploring new ways of using social media data to personalize travel offerings.
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