Eleia Olive Oil Branding Mimics the Protective Treatment of Vines
Amelia Roblin — June 8, 2011 — Lifestyle
References: bobstudio.gr & thedieline
To consider the aesthetic of Eleia Olive Oil branding on its own may lead you to appreciate the charming simplicity of the olive green bottles against chalky white accents, but a closer examination of the packaging tells of a trade secret.
The cardboard boxes, metal tins and glass flasks that contain the precious liquid all look to have been dipped in white paint. Bob Studio settled on this clever and creative design because it directly references the way that the trunks of olive trees are applied with a protective coating to prevent the encroachment of insects.
Despite the insightful story of how this product came to be, Eleia Olive Oil branding maintains a minimal image that embodies contemporary taste when it comes to packaging.
The cardboard boxes, metal tins and glass flasks that contain the precious liquid all look to have been dipped in white paint. Bob Studio settled on this clever and creative design because it directly references the way that the trunks of olive trees are applied with a protective coating to prevent the encroachment of insects.
Despite the insightful story of how this product came to be, Eleia Olive Oil branding maintains a minimal image that embodies contemporary taste when it comes to packaging.
Trend Themes
1. Paint-dipped Packaging Trend - Opportunity for packaging companies to offer innovative designs that mimic protective coatings, adding aesthetic value and functional benefits.
2. Minimalist Branding Trend - Opportunity for brands to embrace a minimalistic image that reflects contemporary taste and appeals to consumers seeking simplicity and elegance.
3. Nature-inspired Packaging Trend - Opportunity for brands to incorporate natural elements and eco-friendly materials in packaging designs to showcase sustainability and evoke emotional connections with consumers.
Industry Implications
1. Packaging Industry - Disruptive innovation opportunity for packaging companies to develop coatings and techniques that replicate the paint-dipped aesthetic for various products.
2. Food and Beverage Industry - Disruptive innovation opportunity for food and beverage brands to adopt minimalist packaging designs that convey a sense of sophistication and contemporary taste.
3. Sustainable Packaging Industry - Disruptive innovation opportunity for sustainable packaging companies to create nature-inspired designs using eco-friendly materials that resonate with eco-conscious consumers.
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