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Floatography

Looking to escape reality, sensationalist images capture the eyes of consumers

Implications - Consumers are looking to suspend the everyday hardships of reality, and this desire is manifesting itself in product design, art and even advertisements. Images of unbelievable images catch the attention of those looking for a way to escape the real world and indulge in a little fantasy.
Trend Themes
1. Escapism Photography - Consumers desire for escape from reality is manifesting in fantastical imagery trends
2. Surreal Imagery - The increasing popularity of levitation and other surreal photography styles
3. Retro Futurism - Popularity of imagination of technology in the past using the technology of the present
Industry Implications
1. Marketing and Advertising - Use of escapism photography in ad production creates a unique visual aesthetic for businesses
2. Fine Art Photography - Surreal and imaginative photography styles are disrupting traditional photography norms in the art world
3. Automotive Industry - Retro futurism can provide out of the box thinking for designers, leading to new car designs
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 80 Examples:
2,032,678 Total Clicks
Date Range:
Feb 12 — Mar 13
Trending:
V. Hot
Consumer Insight Topics:

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