D&G Launches Tarot-Based Fragrances
Marissa Brassfield — August 8, 2009 — Fashion
References: shop.nordstrom & valetmag
You don’t have to be a superstitious person to like D&G’s tarot-based fragrances, but it probably helps. There will be five fragrances, each of which is designed to target properties found in tarot cards.
Valet has revealed the first three of D&G’s tarot-based fragrances, which will be launched at Nordstrom next week. There’s L’Amoureux No. 6, with peppery and woodsy notes to match the lover’s card; Le Bateleur No. 1, with citrus and heady notes for the magician’s card. La Roue de la Fortune No. 10, however, is feminine, floral and woodsy for the Wheel of Fortune.
Valet has revealed the first three of D&G’s tarot-based fragrances, which will be launched at Nordstrom next week. There’s L’Amoureux No. 6, with peppery and woodsy notes to match the lover’s card; Le Bateleur No. 1, with citrus and heady notes for the magician’s card. La Roue de la Fortune No. 10, however, is feminine, floral and woodsy for the Wheel of Fortune.
Trend Themes
1. Tarot-based Fragrances - Using tarot cards as inspiration for fragrances presents an opportunity for disruptive innovation in the beauty industry.
2. Targeted Properties - Creating fragrances that specifically target properties found in tarot cards opens up possibilities for personalized scent experiences.
3. Superstitious Branding - Embracing superstitious themes in branding and product development can create unique marketing opportunities for fragrance companies.
Industry Implications
1. Beauty - The beauty industry can explore the use of tarot-inspired fragrances to offer customers a novel and mystical scent experience.
2. Personalized Products - The personalized products industry can leverage the concept of targeting specific properties to create customized fragrance offerings for individuals.
3. Marketing and Branding - Marketing and branding professionals can learn from D&G's superstitious approach and incorporate unique themes into their strategies to attract customers.
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