The Pew Research Center Examines the Millennials
Sarah Nazim — July 8, 2012 — Art & Design
References: facebook & awesome.good.is
This infographic titled 'Hyper Connected -- The Generation that Doesn't Power Down,' is done by Pew Research Center. It examines the 'Millennials' generation, which consists of people born between 1977 and 1993. According to this study, 95% of this generation are online, and communicate wirelessly through smartphones or computers. Millennials are not that far off from Generation X in terms of tablet use, game consoles and cellphones.
Millennials tend to use their phones the most for text messaging and photo taking, and use it less for activities like instant messaging, email and video recording. Generation X are also most likely to use their phones for texts, pictures and Internet usage. This is vital information for marketers, as they can strategically plan campaigns around these findings.
Millennials tend to use their phones the most for text messaging and photo taking, and use it less for activities like instant messaging, email and video recording. Generation X are also most likely to use their phones for texts, pictures and Internet usage. This is vital information for marketers, as they can strategically plan campaigns around these findings.
Trend Themes
1. Hyper-connected Generation - Opportunity for companies to develop innovative technologies and platforms that cater to the high connectivity needs of the Millennials generation.
2. Mobile-first Mindset - Potential for businesses to create mobile-centric marketing strategies that leverage the preferences of Millennials and Generation X, focusing on activities like text messaging, photo taking, and internet usage.
3. Data-driven Marketing - Chance for marketers to utilize the wealth of data generated by Millennials and Generation X's digital behavior to drive targeted and personalized marketing campaigns.
Industry Implications
1. Technology - Disruptive innovation opportunities in developing next-generation smartphones, tablets, and wireless communication technologies to cater to the digital needs of Millennials and Generation X.
2. Advertising and Marketing - Innovative approaches to creating mobile-centric campaigns and leveraging data analytics to better target and engage the digitally connected Millennials and Generation X.
3. Consumer Electronics - Opportunities to design and manufacture cutting-edge devices, such as game consoles and smartphones, that align with the digital preferences and habits of the hyper-connected Millennials and Generation X.
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