Flavor enhancers receive a functional packaging design to enhance efficiency
Implications - As consumer priorities shift towards ease and accessibility, brands are altering product packages to be more user-friendly in form. Offering more convenience, condiment packaging that focuses on easier application of spreads and sauces shows mindfulness of the consumer experience. This adds function to traditionally aesthetic condiment packages.
Trend Themes
1. Functional Packaging - As consumer priorities shift towards ease and accessibility, brands are altering product packages to be more user-friendly in form, adding function to traditionally aesthetic condiment packages.
2. Squeezable Packaging Formats - Squeezable packaging formats like tubes, bottles and pouches have become extremely popular across multiple categories of the food and beverage industry as more consumers opt for on-the-go eating.
3. Health Conscious Cooking Oils - There has been a growing demand for healthy alternatives to vegetable oil, promoting the development of high-heat cooking oils made from healthier options such as avocados for a nutritious option.
Industry Implications
1. Food and Beverage - These trends have the most direct impact on the food and beverage industry itself as manufacturers look to modify packaging and create new, healthier options.
2. Consumer Packaged Goods (CPG) - CPG is affected by the trend towards functional packaging as they work to improve the user-friendliness of packaging for customers, incentivizing trial and conversion.
3. Cosmetics - As honey becomes more available in tube format packaging, it can increase its usability in cosmetics, viewed as another productive use for the convenient packaging format.
