As consumers grow to expect the obscure, flavor reversals take rise
Implications - The urban foodie has developed their palate to require constant stimulation; flavor reversals -- as seen with dips being changed from salty to sweet -- are augmenting different cuisines to be intermixed in a non-committal way. Sweetened dips are the first step toward a redefinition of what deems a flavor interesting.
Trend Themes
1. Flavor Reversals - As consumers grow to expect the obscure, flavor reversals take rise
2. Savory and Sweet Mix - Conventional savory foods being adapted into a sweet version and vice versa
3. Cultured Condiments - Cultured condiments from unheard of sources starting to enter the condiment market
Industry Implications
1. Food and Beverage - As a highly innovative industry, the food and beverage market needs to constantly challenge convention and continue to drive forwards.
2. Agriculture - The need to find new and exciting flavors that can adapt the existing food industry means agricultural practices will need to adapt.
3. Consumer Goods - As these flavors become more recognized, subscription-style deliveries and international specialty suppliers will go a long way in continuing to innovate and diversify markets.
