Holiday-oriented jewelry gets an upscale update
Implications - Replacing a tradition of garish and outdated designs, holiday jewelry is getting a nuanced makeover to appeal to a new generation of adults. Making subtle use of traditional imagery to convey playfulness, the designs appeal by allowing consumers to take part in celebrations in a toned-down way.
Trend Themes
1. Sophisticated Holiday Jewelry - Holiday jewelry is getting a nuanced makeover to appeal to a new generation of adults.
2. Collaborative Luxury Collections - Collaborations between celebrities and luxury brands bring freshness and elevate the status of the products.
3. Morbid/luxury Mash-ups - Designing jewelry with the depiction of dark or unpleasant themes in appealing ways can attract audiences who appreciate unique and provocative items.
Industry Implications
1. Fine Jewelry - Sophisticated holiday jewelry designs with upscale and unique materials drive demand for fine jewelry.
2. Luxury Brands - Collaborative luxury collections can elevate the brand image and help reach new audiences.
3. Alternative Jewelry Designers - Designers who create jewelry that reflects dark or provocative themes can attract an alternative audience that seeks to stand out from the mainstream.
