Heinz Ketchup 'Join the Growing Movement' Encourages Eco Living
Katherinev123 — July 18, 2012 — Eco
References: news.heinz & popsop
Heinz's bottles now feature PlantBottle technology and are 100 percent recyclable, thanks to its partnership with Coca-Cola in 2011, and now the Heinz Ketchup 'Join the Growing Movement' campaign has been launched to encourage more people to live greener lifestyles.
While Coca-Cola introduced PlantBottles back in 2011, it was only recently that Heinz, Ford, Nike and Proctor & Gamble formed a union with Coke, called the Plant PET Technology Collaborative (PTC), to commit to using its revolutionary plant-based plastic technology.
In addition to the PlantBottle, the Heinz Ketchup 'Join the Growing Movement' campaign includes a QR code on the back of each bottle that, when scanned, serves as a pledge toward environmentally responsible living. Every time someone pledges, Heinz Ketchup will plant a tree, up 57,000 trees, says Popsop.
While Coca-Cola introduced PlantBottles back in 2011, it was only recently that Heinz, Ford, Nike and Proctor & Gamble formed a union with Coke, called the Plant PET Technology Collaborative (PTC), to commit to using its revolutionary plant-based plastic technology.
In addition to the PlantBottle, the Heinz Ketchup 'Join the Growing Movement' campaign includes a QR code on the back of each bottle that, when scanned, serves as a pledge toward environmentally responsible living. Every time someone pledges, Heinz Ketchup will plant a tree, up 57,000 trees, says Popsop.
Trend Themes
1. Plantbottle Technology - The use of plant-based plastic technology in bottles presents disruptive innovation opportunities for sustainable packaging.
2. QR Code Engagement - Implementing QR codes on product packaging to encourage environmentally responsible living can lead to disruptive innovation in consumer engagement.
3. Partnerships for Sustainability - Collaborations between multiple companies in different industries to adopt sustainable practices and technologies offer disruptive innovation opportunities for eco-friendly initiatives.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of plant-based plastic technology and QR codes to promote sustainable products and engage environmentally conscious consumers.
2. Packaging - In the packaging industry, the adoption of plant-based plastic technology can revolutionize sustainability efforts and attract eco-conscious customers.
3. Consumer Goods - In the consumer goods sector, collaborative partnerships between companies can drive disruptive innovation in sustainable practices and create eco-friendly product offerings.
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