CagninaDesign Heinz Ketchup Packaging Gets a Stiffer Silhouette
Amelia Roblin — January 12, 2014 — Lifestyle
References: cagninadesign & packagingoftheworld
The familiar curvacious shape of condiment bottle has been served up with some rigidity in the form of CagninaDesign Heinz Ketchup packaging. With an emphasis on straight lines and more abrupt bends, this new silhouette has a sharpness that would separate itself from competing brands on the supermarket shelf.
The body of the ketchup bottle takes two parts that comprise broadening upper and lower halves that meet at a cinched middle. Because of these contours, the consumer can grip the container comfortably when it's oriented either upwards or downwards.
What's more, the CagninaDesign Heinz Ketchup packaging concept has a sloped cap to affect the way that the sauce is dispensed. It encourages a lower angle than 90 degrees with which to pour out the condiment, resulting in better portion control.
The body of the ketchup bottle takes two parts that comprise broadening upper and lower halves that meet at a cinched middle. Because of these contours, the consumer can grip the container comfortably when it's oriented either upwards or downwards.
What's more, the CagninaDesign Heinz Ketchup packaging concept has a sloped cap to affect the way that the sauce is dispensed. It encourages a lower angle than 90 degrees with which to pour out the condiment, resulting in better portion control.
Trend Themes
1. Stiffer Condiment Containers - Developing more rigid shapes and contours for condiment containers to differentiate from traditional packaging.
2. Sloped Cap Dispensers - Creating caps that dictate the angle of pouring resulting in more accurate portion control.
3. Grip-optimized Packaging - Designing packaging with contours optimized for comfortable and ergonomic grip in both orientations.
Industry Implications
1. Food Packaging Industry - Innovating on unique packaging designs to enhance branding, customer experience and usability of condiment containers.
2. Food Service Industry - Exploring enhanced packaging design to improve meal prep efficiency, precision and aesthetics.
3. Retail Industry - Integrating the use of innovative packaging designs as an influential factor in purchasing decision of shoppers in supermarkets and grocery stores.
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