Hybrid breakfasts take precedence for the time-strapped consumer
Implications - The modern consumer is obsessed with efficiency, a phenomenon evidenced by the hybridization of breakfast foods. Awkward flavor pairings that blend multiple ingredients for more energy speak to a consumer desire for efficiency over health and an openness to novel flavoring options.
Trend Themes
1. Hybridization of Breakfast Foods - There is an opportunity to create new food products that combine familiar breakfast staples in new and exciting ways to take advantage of the modern consumer's obsession with efficiency and novel flavor combinations.
2. Healthy On-the-go Breakfast Options - The rise of breakfast products that can be consumed on-the-go provides opportunities for innovative meal replacement options that are healthy, nutritious and easy to consume during a busy lifestyle.
3. Simplification of Breakfast Options - Consumers are looking for quick and easy meal solutions, and there is a market for simplified breakfast options that combine several flavors and textures in one convenient meal.
Industry Implications
1. Food and Beverage - The food and beverage industry has opportunities to create new breakfast products that meet the modern consumer's demand for convenience, efficiency and novel flavor combinations.
2. Health and Wellness - The health and wellness industry can take advantage of the growing demand for on-the-go breakfast options, providing consumers with healthy, nutritious and easy-to-consume meal solutions.
3. Packaging and Convenience - Innovative packaging solutions that make breakfast products more convenient to consume on-the-go are potentially disruptive in the breakfast market.
