Droga Chocolates Uses Various Sources of Inspiration for Packaging
Jamie Danielle Munro — September 25, 2014 — Lifestyle
References: pavementsf & packageinspiration
Droga Chocolates is a brand with treats that go back to the founder's previous generation. The branding and marketing for this delicious dessert needed to be just as inspiring as where the ideas for the chocolates came from, so Pavement Design was called to come up with suggestions.
The text for each flavor on the front of the package stands out because of the unconventional naming scheme. "Money on Honey" and "Big Bite Brittle" are just a couple of examples for the various kinds of chocolates. The other graphic elements on the package were inspired by certain designs in the fashion industry. Looking outside of one's immediate industry for ideas is always a great way to push the boundaries of innovation and come up with something new and unused before.
The text for each flavor on the front of the package stands out because of the unconventional naming scheme. "Money on Honey" and "Big Bite Brittle" are just a couple of examples for the various kinds of chocolates. The other graphic elements on the package were inspired by certain designs in the fashion industry. Looking outside of one's immediate industry for ideas is always a great way to push the boundaries of innovation and come up with something new and unused before.
Trend Themes
1. Unconventional Naming - Exploring unconventional naming schemes in product branding presents opportunities for disruptive innovation.
2. Cross-industry Inspiration - Drawing inspiration from outside industries, such as fashion, can lead to innovative packaging designs and marketing strategies.
3. Pushing the Boundaries - Looking beyond one's immediate industry for ideas and inspiration is a key factor in driving disruptive innovation in product branding and marketing.
Industry Implications
1. Food and Beverage Packaging - Exploring unconventional naming schemes in food and beverage packaging can create disruptive branding opportunities.
2. Fashion - Cross-industry collaborations between fashion and food and beverage industries can result in innovative packaging and marketing approaches.
3. Marketing and Advertising - Pushing the boundaries of traditional marketing and advertising strategies by seeking inspiration from other industries can lead to transformative innovation.
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