'Stop Motion DJ' by Heinz Remixes Condiment Bottle Beats
Tobi Spoerer — June 9, 2009 — Marketing
Heinz has never sounded as good as it does thanks to new commercials featuring the remixed sounds of ketchup bottles.
Featuring a DJ hitting and moving the bottles, the commercial reinvents the use of ketchup. The Heinz 'Stop Motion DJ' commercial is not only a great commercial, but also has a great interactive website to go with it.
Implications - Commercials such as this stand out in consumers minds on account of their creativity and their novel concept. This is the kind of ad that people would discuss and remember long after witnessing it -- a result that is definitely beneficial for a brand hoping to stay at the forefront of consumer's minds.
Featuring a DJ hitting and moving the bottles, the commercial reinvents the use of ketchup. The Heinz 'Stop Motion DJ' commercial is not only a great commercial, but also has a great interactive website to go with it.
Implications - Commercials such as this stand out in consumers minds on account of their creativity and their novel concept. This is the kind of ad that people would discuss and remember long after witnessing it -- a result that is definitely beneficial for a brand hoping to stay at the forefront of consumer's minds.
Trend Themes
1. Interactive Commercials - Creating interactive commercials that incorporate unique concepts and creativity can capture consumer attention and leave a lasting impression.
2. Audiovisual Advertising - Using sound and visuals in advertising campaigns can create a memorable and engaging experience for consumers.
3. Innovative Branding - Implementing innovative branding strategies can help brands stay relevant and stand out in the competitive market.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage interactive commercials to create a unique brand experience and engage with consumers on a deeper level.
2. Advertising and Marketing - The advertising and marketing industry can explore the potential of audiovisual advertising and innovative branding strategies to create impactful campaigns.
3. Consumer Goods - Consumer goods companies can adopt interactive and creative advertising approaches to differentiate their brands and maintain a strong presence in the market.
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