Holiday merchandise gets an upscale overhaul to appeal to adults
Implications - Holidays have long since been focused on children, but as the number of DINKs (double income, no kids) rises in North America, brands are augmenting holidays to be more appropriate for adult consumers. Often placing a darker spin on celebrations, these innovations create something more mundane and appealing for the nine-to-five demographic.
Trend Themes
1. Adult-targeted Holidays - Brands are transforming holidays into more mundane and alluring events for adult consumers, with a particular focus on DINK (double income, no kids) demographics.
2. Artistic Easter Eggs - Easter egg hunts are being elevated with designer, artist, and architect embellished eggs in charity events such as 'The Big Egg Hunt NY'.
3. Innovative Egg Packaging - Easter eggs are stylized with text, typography, and customizable carton assemblies that appeal to editorial-inclined graphic designers and text-enthusiastic creatives.
Industry Implications
1. Holiday Merchandise - There is potential for brands to explore holiday merchandise to include more significant, adult-targeted events to capture emerging DINK demographics.
2. Product Packaging - Packaging can be embellished with typography and customizable carton assemblies, adding another layer of attraction and exclusivity to the product.
3. Luxury Hotels and Tourism - Hotels could incorporate in-room holiday traditions, including Easter egg hunts, to prompt more separate travellers, families or couples to stay overnight or over a short vacation.
6 Featured, 50 Examples:
573,135 Total Clicks
Date Range:
Nov 13 — Jun 14
Trending:
Warm
Consumer Insight Topics:
