This Brand Recently Launched a Line of Skyr Drinking Yogurts
Katherine Pendrill — March 9, 2016 — Lifestyle
Arla recently expanded its line of Icelandic-style yogurts with the release of its new drinking yogurts. Skyr is an Icelandic-style of yogurt that has become extremely popular due to that fact that it is low in fat and a good source of protein. Now consumers can enjoy the benefits of skyr in the form of a creamy yogurt drink.
The new drinking yogurts from Arla are made from skimmed milk, which gives them a rich and creamy dairy taste. The drinks are low in sugar, fat-free and a rich source of protein. For extra flavor, the drinks come in four different varieties, including Sour Cherry and Mango & Passionfruit. What makes the product particularly appealing is the drinkable container that allows consumers to enjoy skyr on the go. As Arla Foods senior brand manager Sam Dolan explains, "We anticipate that people who love the yogurts will also buy the drinks, but we’re also hoping to attract new consumers."
The new drinking yogurts from Arla are made from skimmed milk, which gives them a rich and creamy dairy taste. The drinks are low in sugar, fat-free and a rich source of protein. For extra flavor, the drinks come in four different varieties, including Sour Cherry and Mango & Passionfruit. What makes the product particularly appealing is the drinkable container that allows consumers to enjoy skyr on the go. As Arla Foods senior brand manager Sam Dolan explains, "We anticipate that people who love the yogurts will also buy the drinks, but we’re also hoping to attract new consumers."
Trend Themes
1. Skimmed Milk Products - Brands can explore creating more skimmed milk-based products.
2. Drinkable Yogurts - Consumer convenience is a disruptive innovation opportunity for drinkable yogurt packaging.
3. Low-sugar Foods - There is a demand for alternatives to sugar-heavy drinks.
Industry Implications
1. Dairy - The dairy industry can further explore innovating their product lines to cater to the health-conscious market looking for low-sugar and protein-rich dairy products.
2. Packaging - Companies can explore innovative packaging solutions for drinkable yogurt products to appeal to consumers' on-the-go lifestyle.
3. Beverage - Beverage companies can explore offering low-sugar drink alternatives to tap into the health-conscious market- offering beverages with high protein content can be a new line of product catering to health enthusiasts.
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