This Honey Design for Foodscross Presents Honey Like a Collector's Item
Laura McQuarrie — November 11, 2014 — Lifestyle
References: foodscross & thedieline
This creative honey design by Mousegraphics features a perforated edge, bringing in an interactive element to set the Foodscross brand apart in a market that's already saturated with honey products.
What sets Foodscross' product apart is that its Greek Thyme Honey is made with a high 80% concentration of thyme pollen grains. Each jar is designed to be numbered and signed to show off just how special each batch is. Although there is a portion of the package that is designed to be torn off, the collector's number was placed so that it is easily seen even after the top has been removed from the jar. The choice of color for the packaging was also quite strategic, suggesting a likeness to pharmaceutical and cosmetic products.
What sets Foodscross' product apart is that its Greek Thyme Honey is made with a high 80% concentration of thyme pollen grains. Each jar is designed to be numbered and signed to show off just how special each batch is. Although there is a portion of the package that is designed to be torn off, the collector's number was placed so that it is easily seen even after the top has been removed from the jar. The choice of color for the packaging was also quite strategic, suggesting a likeness to pharmaceutical and cosmetic products.
Trend Themes
1. Interactive Product Packaging - Adding interactive elements to product packaging can distinguish a brand and engage consumers.
2. Limited Edition Packaging - Creating numbered and signed packaging can make products feel exclusive and special.
3. Pharmaceutical-inspired Design - Taking inspiration from pharmaceutical and cosmetic packaging can make products stand out on the shelves.
Industry Implications
1. Food Packaging - Incorporating tear-off features and unique designs into food packaging can attract consumer attention and increase sales.
2. Artisanal Food Products - Numbered and signed packaging can enhance the perceived value and authenticity of artisanal food products.
3. Cosmetics and Skincare - Drawing inspiration from pharmaceutical and cosmetic packaging can help beauty brands differentiate themselves in a competitive market.
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