The Empanada Kitchen Produces a Range of Street Food-Inspired Sauces
Rebecca Byers — February 18, 2016 — Lifestyle
References: packagingoftheworld
The Empanada Kitchen is a New Zealand-based brand creating gourmet sauces inspired by the street food of Europe and South America. In addition to an impressive range of high-end sauces, Empanada Kitchen's products also boast highly effective packaging that successfully communicates the brand's attention to flavor and quality.
Designed by agency makebardo, the container is a glass jar that is fitted with a matte black label bearing the brand's white and red logo and seal, while caloric and ingredient is on the back. As consumers look to mix in new flavors to old recipes, high-end sauces with international inspirations are a great place to start.
The Empanada Kitchen is a brand that champions a single philosophy; "simple things done well," while describing their ideal customer as the "working class hero."
Designed by agency makebardo, the container is a glass jar that is fitted with a matte black label bearing the brand's white and red logo and seal, while caloric and ingredient is on the back. As consumers look to mix in new flavors to old recipes, high-end sauces with international inspirations are a great place to start.
The Empanada Kitchen is a brand that champions a single philosophy; "simple things done well," while describing their ideal customer as the "working class hero."
Trend Themes
1. International-inspired Gourmet Sauces - The trend of creating high-end international sauces with unique flavors represent a disruptive innovation opportunity for the food industry.
2. Effective Packaging Design - The trend towards eye-catching packaging designs that successfully communicate the brand's quality and attention to flavor represent a disruptive innovation opportunity for the packaging industry.
3. Integration of Street Food Flavors - The trend of incorporating street food flavors into gourmet sauces represents a disruptive innovation opportunity for the restaurant industry.
Industry Implications
1. Food Industry - The food industry can capitalize on the trend of creating high-end international sauces, incorporating street food flavors to their menu to satisfy the consumer's demand for new tastes.
2. Packaging Industry - The packaging industry has the opportunity to work on designs that communicate a brand's quality and attention to flavor and ultimately stand out on supermarket shelves.
3. Restaurant Industry - Restaurants can capitalize on the trend of creating street food inspired sauces with unique flavors to attract customers seeking new culinary experiences.
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