McDonald's Big Mac Sauce is Auctioned for Ronald McDonald House Charities
Meghan Young — February 3, 2015 — Lifestyle
References: ebay.au & designtaxi
Time and again, McDonald's is touted for its signature burger, which owes much of its fame to the secret Big Mac Sauce. Now people can get their hands on just the dressing. It has recently been bottled to raise money for the Ronald McDonald House Charities. The first Big Mac Sauce is being auctioned on eBay and is currently sitting at over $17,000 USD.
Of course, not everyone can afford such an expensive bottle of Big Mac Sauce. Those without deep pockets will be able to enjoy 600ml tubs across Australia at only US$0.39 each. However, there are only 200 being made, each of them numbered. The limited edition sauce may inspire other fast food companies to sell off their signature recipes in a unique way for promotional purposes or to raise money for a good cause as well.
Of course, not everyone can afford such an expensive bottle of Big Mac Sauce. Those without deep pockets will be able to enjoy 600ml tubs across Australia at only US$0.39 each. However, there are only 200 being made, each of them numbered. The limited edition sauce may inspire other fast food companies to sell off their signature recipes in a unique way for promotional purposes or to raise money for a good cause as well.
Trend Themes
1. Bottled Dressings for Charity - The success of McDonald's auctioned Big Mac Sauce could inspire other food companies to bottle and sell their signature dressings for charitable causes.
2. Limited Edition Food Products - The limited edition Big Mac Sauce and its high auction price demonstrate a potential market for exclusive food products that cater to consumers' desire for unique and scarce items.
3. Promotional Fundraising Strategies - The use of bottled dressings as a promotional tool for raising money for charities suggests an opportunity for businesses to develop innovative strategies that combine marketing and philanthropy.
Industry Implications
1. Fast Food - The success of McDonald's auctioned Big Mac Sauce presents an opportunity for fast food chains to develop unique fundraising campaigns featuring iconic menu items.
2. Food and Beverage Retail - The trend of selling bottled dressings for charity opens up a market for food and beverage retailers to offer limited edition products that contribute to a good cause.
3. Auction and E-commerce - The auctioning of limited edition Big Mac Sauce on eBay highlights an opportunity for auction platforms and e-commerce companies to facilitate the sale of exclusive food items for charitable purposes.
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