Fruit Ketchups by 'Chups Are Made with Peaches, Plums and Berries
Laura McQuarrie — November 15, 2014 — Lifestyle
References: chupsitup & kickstarter
While a fruit ketchup might sound like a strange idea, 'Chups wants to remind you that tomato isn't the only fruit that can be used to make a delicious sauce.
Crafted to topple a market that's dominated by tomato sauce, 'Chups makes a line of five original fruit condiments made with cherries, blueberries, peach, mango and plum. These ingredients are then combined with a variety of spices, natural ingredients and a unique vinegar blend in order to create the same sweet, yet tangy flavors that can be found in a bottle of ketchup. Since ketchup is typically only paired with a few types of food, these new sauces and spreads give the opportunity for fruit ketchup to be served alongside so many new dishes.
Crafted to topple a market that's dominated by tomato sauce, 'Chups makes a line of five original fruit condiments made with cherries, blueberries, peach, mango and plum. These ingredients are then combined with a variety of spices, natural ingredients and a unique vinegar blend in order to create the same sweet, yet tangy flavors that can be found in a bottle of ketchup. Since ketchup is typically only paired with a few types of food, these new sauces and spreads give the opportunity for fruit ketchup to be served alongside so many new dishes.
Trend Themes
1. Fruit Ketchup - Fruit-based ketchup sauces are gaining popularity as companies seek to diversify the condiment market beyond tomato ketchup
2. Health-conscious Condiments - As consumers seek healthier condiment options, innovative companies like 'Chups are creating fruit-based ketchups with minimal additives and natural ingredients
3. Diversification of Flavors - Companies like 'Chups offer a wide variety of fruit flavors in their ketchup line, appealing to consumers who seek new and unique flavor experiences
Industry Implications
1. Condiments and Sauces - As consumer health-consciousness continues to increase, the condiment industry should look to develop healthier, more diverse condiment options
2. Fruit Production - As fruit-based ketchups gain popularity, fruit producers can seek out new market opportunities for their products in the condiment industry
3. Food Service and Hospitality - Restaurants and other food service providers can incorporate fruit ketchups into their menus as a unique and flavorful alternative to traditional condiments
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