This Range of Sauces from Melbourne's Fancy Hanks Boast Retro Labels
Rebecca Byers — April 28, 2015 — Lifestyle
References: nevernow.au & packagingoftheworld
Fancy Hanks is a Melbourne restaurant best known for its flavorful BBQ and hot sauces. In order to elevate the brand and create a bottled product line, Fancy Hanks teamed up with design agency Never Now, who produced a colorful range of labels that give the brand a solidified identity.
Championing the house-made, small-batch aesthetic, the set of labels created by Never Now channel a rustic feel that serve as a great warning for the bevy of flavors contained in the sauces.
Served in-house with many of Fancy Hank's menu items, the new bottled range will be sold to customers for home use.
By commissioning a dynamic range of simplistic, vintage-inspired labels, Fancy Hanks is investing in building a brand that consumers will be able to appreciate and identify with.
Championing the house-made, small-batch aesthetic, the set of labels created by Never Now channel a rustic feel that serve as a great warning for the bevy of flavors contained in the sauces.
Served in-house with many of Fancy Hank's menu items, the new bottled range will be sold to customers for home use.
By commissioning a dynamic range of simplistic, vintage-inspired labels, Fancy Hanks is investing in building a brand that consumers will be able to appreciate and identify with.
Trend Themes
1. Retro Branding - Opportunity for businesses to use vintage-inspired labels to create a nostalgic and recognizable brand identity.
2. Small-batch Aesthetic - Chance for companies to embrace the appeal of handmade, artisanal products to attract discerning consumers.
3. In-house Product Extension - Potential for restaurants and food establishments to expand their offerings by creating and selling bottled product lines for customers to enjoy at home.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore retro branding to differentiate their products and evoke nostalgia among consumers.
2. Design and Packaging - Design agencies and packaging companies can provide services to create vintage-inspired and visually appealing labels for businesses looking to build a unique brand identity.
3. Restaurant and Hospitality - Restaurants can consider developing their own bottled product lines to increase revenue and offer customers the opportunity to enjoy their flavors at home.
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