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Branded Playlist

Curated music takes all effort out of the music experience

Implications - Though value is placed on the consumer's ability to customize products, in this convenience-based age, many would prefer to simply be told what to do or buy. Thus, an onslaught of music apps eliminating the need to choose what to listen to can be observed. Whether pre-curated by a brand, or based on a consumer's heartbeat, predetermined lists allow consumers to truly enjoy the audio experience with no pressure of choice.
Trend Themes
1. Convenience-based Listening - Advancements in music apps and devices demonstrate a preference for pre-curated and mood-based playlists that eliminate the need for active decision making from consumers.
2. Matching Audio to Surroundings - New and innovative apps, speakers, and music services offer mood, weather, and dining specific playlists that enhance the overall auditory experience for users.
3. Integration of Music and Marketing - Fashion and retail industries have begun to integrate music and product shoppable catalogs with interactive digital platforms, offering an immersive and engaging shopping experience that not only connects users with the brands and products they love but also enhances their musical experience.
Industry Implications
1. Music Streaming and Music Apps - With the demand for convenience-based, mood-based listening app developers and streaming companies have a great potential to expand their consumer reach and market share with a focus on innovative audio curation designs.
2. Retail Industry - The trend towards integrating the music-listening experience with online shopping and innovative marketing strategies provides opportunities to both enhance customer engagement and increase sales.
3. Smart Speaker Industry - Advancements in voice recognition and AI have led to the development of smart speakers, which can detect the mood and preference of the room and automatically adjust audio accordingly, opening new possibilities for integrative audio experiences.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
250,530 Total Clicks
Date Range:
Mar 13 — Sep 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Music Playing Product Catalogs
Music Playing Product Catalogs
H & M's Digital Catalog Lets Fashionable Music Lovers Remix Tracks
Clothing retailer H & M’s new digital catalog combines two longtime loves: fashion and music. H & M Loves Music is an online platform that allows users to create musical tracks by... MORE
play_circle_filledFashionably Curated Playlists
Fashionably Curated Playlists
Gucci's 'The Fringe' Teases Its Female DJ-Made Spotify Playlists
‘The Fringe’ by Gucci serves to announce its new presence on Spotify, as well as promote its Nouveau Fringe Shoulder Bag. On Spotify, Gucci chose female DJs—Pixie Geldof, The Misshapes... MORE
Mood-Sensing Music Boxes
Mood-Sensing Music Boxes
These Smart Speakers Gauge the Mood of the Room and Play the Right Music
These mood-sensing speakers seek to solve the problem of DJs never being able to properly read the mood of a room. No longer will you have to go to an all 90s punk rock rager when you and your... MORE
Mood-Based MP3 Players
Mood-Based MP3 Players
The Samsung Serendipity Emotion Player Chooses Music to Match Your Color
With the Samsung Serendipity Emotion Player, you would no longer need to build your own playlists to satisfy different situations. This clever device compiles tracks into different categories based... MORE
Weather-Based Music Curation
Weather-Based Music Curation
Songza Now Offers Playlists Based on Weather Conditions
Songza, the popular music curation app, now offers playlists not only based on mood, but on the weather too. The music curation site can now connect to the weather network in your area, and match... MORE
Culinary Music Apps
Culinary Music Apps
The Supper.mx App Matches Up Meals With Appropriate Music Choices
The experience of eating is often complemented by music to create a specific mood and the Supper.mx app by Spotify helps make choosing songs that pair well with meals that much simpler. The Supper.... MORE

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