Arctic Warriors' Healthy Herb Remedy Packaging Takes Cues from Anime Cards
Laura McQuarrie — January 7, 2015 — Life-Stages
References: arcticwarriors.fi & packagingoftheworld
Arctic Warriors' healthy herb products consist of ancient remedies to help make it easy to get you through the winter months when sickness surrounds you. In order to make something as age-old as Lapland mythology and herbal remedies appealing to a young demographic, Arctic Warriors created packets that resemble Anime trading cards that are commonly traded between kids.
The products are packaged as gel and honey shots in snap-open satchels for no-mess consumption. To introduce the three different product types: Defense, Endurance and Energy, each of the packets features a warrior to embody the qualities of each healing herb mixture. The slim size of the packets are ideal for carrying around in a purse or backpack. Plus, unlike a pill, Arctic Warriors' gels are easy to get down and don't require any water to ingest.
The products are packaged as gel and honey shots in snap-open satchels for no-mess consumption. To introduce the three different product types: Defense, Endurance and Energy, each of the packets features a warrior to embody the qualities of each healing herb mixture. The slim size of the packets are ideal for carrying around in a purse or backpack. Plus, unlike a pill, Arctic Warriors' gels are easy to get down and don't require any water to ingest.
Trend Themes
1. Anime-inspired Packaging - Opportunity for brands to attract younger demographics by incorporating anime aesthetics in packaging design.
2. Healthy Herb Remedies - Growing demand for natural and ancient remedies as consumers prioritize health and wellness.
3. Convenient On-the-go Consumption - Opportunity to develop innovative packaging formats that allow for mess-free consumption of health products on the go.
Industry Implications
1. Health and Wellness - Brands in the health and wellness industry can explore incorporating anime-inspired packaging for their natural remedy products.
2. Consumer Goods - Companies in the consumer goods industry can develop convenient packaging solutions like snap-open satchels for mess-free consumption.
3. Pharmaceutical - Pharmaceutical companies can explore gel and honey shots packaging formats for their herbal remedies, catering to consumers' desire for easy and water-free consumption.
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