Sporting events and stadiums go beyond the game to diversify appeal
Implications - Reflecting a generation more conscious of where their money goes, multi-purpose products and services bode well in modern times. Seeking to maximize services, sporting events and stadiums are offering more than sporting events alone to not only enhance engagement, but to justify ticket prices as well.
Trend Themes
1. Multi-purpose Sports Venues - Sports stadiums are diversifying their offerings to provide more value and justify their high ticket prices
2. Interactive Stadium Experiences - Offering interactive and unique experiences to sports fans is becoming increasingly popular to boost fan engagement and overall excitement
3. Action-tracking Technology - Using technology to enhance the fan's experience, such as moveable seating or interactive moats, is a growing trend in the sports industry
Industry Implications
1. Sports and Entertainment - Sports and entertainment industries should look for ways to diversify offerings to deliver more immersive fan experiences beyond just watching the game
2. Virtual and Augmented Reality - Virtual and augmented reality companies may find an opportunity in offering immersive experiences to sports fans who cannot attend events in person
3. Architecture and Design - Architectural and design firms may capitalize on the trend towards more interactive and unique stadium experiences in order to create destination venues rather than just sports arenas
6 Featured, 51 Examples:
514,503 Total Clicks
Date Range:
Jun 14 — May 16
Trending:
Warm
Consumer Insight Topics:
