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Condensed Broadcast

Consumers prefer short bursts of newsworthy information, not excessive content

Implications - News outlets appeal to multitasking consumers using mediums that offer short clips or summarized stories. Consumers gather global, local and cultural news through these condensed formats in order to stay informed and meet the demands of on-the-go lifestyles. Brands cater to tech-savvy consumers who have low attention spans (Gen Z and Gen Y) by providing digital platforms that deliver maximum content with minimum context.
Workshop Question - What could you do to deliver your product faster, without sacrificing quality?
Trend Themes
1. Micro News Clips - The rise of on-the-go lifestyles has influenced news outlets to provide short clips or summarized stories to consumers who appeal to multitasking, resulting in apps that provide time-sensitive filtered news and summarized news articles.
2. Curated News Stories - The trend of media companies curating news stories on particular topics, such as politics, fashion, and sports, has led to the creation of morning apps that offer a snapshot of the most important news stories before starting the day.
3. Exclusive Game-showcasing Deals - The integration of social media apps, like Snapchat and Facebook, with major media outlets, such as NBC and BuzzFeed, has resulted in exclusive deals that enable users to view content from major events like the Olympics and morning shows, impacting the news consumption experience.
Industry Implications
1. Media and Publishing - Media and publishing industry professionals can adapt to the fast-paced lifestyle trends by creating on-the-go digital platforms or morning news apps that cater to consumer preferences, including minimal context, micro-news clips, and curated news stories.
2. Marketing and Advertising - Marketing and advertising industry professionals can leverage new communication channels like Messenger bots and Facebook Live to reach younger audiences, like Millennials, who are more likely to consume news via social media and tech-savvy digital platforms.
3. Sports and Entertainment - Sports and entertainment industry professionals can create exclusive deals with social media apps, like Snapchat, to showcase major events that appeal to younger demographics who consume news and content via their smartphones and digital devices.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 45 Examples:
87,577 Total Clicks
Date Range:
Jul 15 — May 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Summarized News Apps
Summarized News Apps
Pipes Provides Straight-Forward News by Describing an Article's 4 Main Points
‘Pipes’ is an iOS app that provides summarized news articles to the fast-paced person who just wants the gist. With a news feed similar to that of Facebook, the clean interface makes it... MORE
Curated Morning News Apps
Curated Morning News Apps
The 'Refinery29 This AM' App Features Curated News Stories
The ‘Refinery29 This AM’ is a new app that provide a selection of curated news stories on fashion, politics, celebrity news and current events. The app was designed by Refinery29, which... MORE
Millennial-Targeted Election Apps
Millennial-Targeted Election Apps
The 'Politalk' App Helps Users Discover Their Political Identity
‘Politalk’ is a new app that helps young voters figure out which candidate to support in the 2016 presidential election. While the election may still be several months away, many people... MORE
Livestreamed Morning Shows
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
‘Rise and Shine’ is the name of a new morning show that will be shared by DigitasLBi on Facebook Live. The livestreamed “feed show” from the New York-based advertising... MORE
Time-Sensitive News Apps
Time-Sensitive News Apps
The 'Few Minutes' App Helps Users Sort Through the News More Quickly
‘Few Minutes’ is a time-sensitive news app that filters articles according to how long it will take to read them. With so many digital news outlets to choose from, it can be difficult... MORE
Exclusive Game-Showcasing Deals
Exclusive Game-Showcasing Deals
Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
In an unprecedented deal, social media app Snapchat reached an agreement with American broadcaster NBC to show the Olympics. Highlights of the Rio 2016 Olympic Games taking place this August will be... MORE

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