‘Nuzzel’ is a New App That Shows Users What Articles Their Friends are Reading
Katherine Pendrill — June 10, 2015 — Tech
References: itunes.apple & businessinsider
If you feel like you never have time to go through everything in your daily news feed, the new curated news app called ‘Nuzzel’ may be the perfect solution for you. The app helps to filter through hundreds of thousands of articles to create a customized news feed based only on what your friends are reading or sharing on social media. The result is a more personalized news feed based on what is relevant to you and your interests.
The curated news app works by analyzing what your friends have read and the articles they have shared. Nuzzel then uses that information to show you only the most important headlines. In essence, you no longer have to read through the daily news because your friends will do it for you. There is also a friends-of-friends feed that will show you what others are reading, which gives you an even broader scope of what articles are popular in your social circle. The result of this system is news feed aggregation that is more interesting, timely and relevant to you and your daily life.
The curated news app works by analyzing what your friends have read and the articles they have shared. Nuzzel then uses that information to show you only the most important headlines. In essence, you no longer have to read through the daily news because your friends will do it for you. There is also a friends-of-friends feed that will show you what others are reading, which gives you an even broader scope of what articles are popular in your social circle. The result of this system is news feed aggregation that is more interesting, timely and relevant to you and your daily life.
Trend Themes
1. Curated News Apps - Disruptive innovation opportunity: Developing an app that curates news based on friends' reading and sharing habits.
2. Personalized News Feed - Disruptive innovation opportunity: Creating a platform that analyzes social media activity to provide users with relevant news tailored to their interests.
3. Friends-of-friends Feed - Disruptive innovation opportunity: Building a feature that shows popular articles being read by friends-of-friends, expanding the scope of the personalized news feed.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Integrating curated news apps with social media platforms to enhance the sharing and personalization capabilities.
2. Content Aggregation - Disruptive innovation opportunity: Developing advanced algorithms and technologies for efficient content aggregation and curation.
3. Digital Journalism - Disruptive innovation opportunity: Rethinking news consumption by leveraging curated news apps to deliver more engaging and relevant content.
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