DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
Laura McQuarrie — May 13, 2016 — Pop Culture
References: digitaslbi & adweek
'Rise and Shine' is the name of a new morning show that will be shared by DigitasLBi on Facebook Live.
The livestreamed "feed show" from the New York-based advertising agency is set to run three to five times per week and include segments on local weather, workout tips and recipes. Rather than tuning into a news station or a radio channel, this is meant to provide a more modern way to wake up. Facebook's Keenan Pridmore says: "It will appear in those morning wake-up hours where you are getting up and you could use a little [content] to get you going."
As well as taking advantage of the new ability to crosspost videos across multiple business pages owned by the same manager on Facebook, DigitasLBi will also be using a bot via Messenger to build subscribers and alert them of new content.
The livestreamed "feed show" from the New York-based advertising agency is set to run three to five times per week and include segments on local weather, workout tips and recipes. Rather than tuning into a news station or a radio channel, this is meant to provide a more modern way to wake up. Facebook's Keenan Pridmore says: "It will appear in those morning wake-up hours where you are getting up and you could use a little [content] to get you going."
As well as taking advantage of the new ability to crosspost videos across multiple business pages owned by the same manager on Facebook, DigitasLBi will also be using a bot via Messenger to build subscribers and alert them of new content.
Trend Themes
1. Livestreamed Morning Shows - Livestreamed morning shows will gain popularity as a modern way to wake up, presenting opportunities to integrate personalized ads and create new revenue streams.
2. Facebook Live Feed Shows - Facebook Live feed shows will become more common, providing opportunities for companies to engage with audiences and build brand loyalty through personalized content.
3. Marketing Via Messenger Bot - Companies will increasingly use Messenger bots for marketing purposes, providing opportunities for large-scale subscriber lists and personalized content delivery.
Industry Implications
1. Media and Entertainment - Media and entertainment companies can leverage livestreamed morning shows to engage audiences, develop new revenue streams, and compete with traditional morning shows.
2. Advertising and Marketing - Advertising and marketing agencies can use Facebook Live feed shows to build brand loyalty and create personalized ad campaigns that reach large audiences.
3. Technology - Technology companies can capitalize on the growing trend of Messenger bots for marketing purposes, providing businesses with the tools they need to create and engage with large-scale subscriber lists.
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