Global News App Vizo Briefly Summarizes Top Stories With Image-Based Content
Alyson Wyers — July 27, 2015 — Tech
This global news app emphasizes the importance of visuals. The Vizo app focuses on the day's most popular international headlines, offering short image-based summaries. It also updates you just three times a day, so you don't feel inundated with all the day's news and can digest it at your own pace.
The global news app is able to break down information from multiple stories, giving you the main need-to-know facts from around the world. If you want to get deeper into a story, you can tap the book icon for a full list of original sources that can be read by users.
This visual take on the format of daily news taps into the instant gratification regular online users are (sometimes unconsciously) looking for. Vizo is great for people with short attention spans who want to be informed, but also tend to skim content on the Internet.
The global news app is able to break down information from multiple stories, giving you the main need-to-know facts from around the world. If you want to get deeper into a story, you can tap the book icon for a full list of original sources that can be read by users.
This visual take on the format of daily news taps into the instant gratification regular online users are (sometimes unconsciously) looking for. Vizo is great for people with short attention spans who want to be informed, but also tend to skim content on the Internet.
Trend Themes
1. Visual-based News Consumption - The emphasis on visuals in global news apps like Vizo opens up opportunities for creative content presentation and user engagement.
2. Bite-sized News Summaries - The popularity of short image-based summaries in Vizo highlights the potential for delivering concise news updates to cater to users' short attention spans.
3. Curated News Aggregation - Vizo's ability to break down information from multiple stories and provide need-to-know facts showcases the potential for curated news aggregation platforms that deliver relevant content efficiently.
Industry Implications
1. News Media - The Vizo app's focus on visuals and short summaries presents disruptive innovation opportunities for news media companies to enhance user experience and engage a wider audience.
2. Mobile App Development - The success of Vizo as a global news app prompts opportunities for mobile app developers to create visually-driven news applications that cater to users' preferences for quick consumption.
3. Content Curation and Discovery - The curated news aggregation feature in Vizo suggests opportunities for content curation and discovery platforms to provide users with personalized and digestible news content from diverse sources.
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