Cell phone manufacturers scale back features for emerging markets
Implications - As mobile connectivity becomes less of a luxury and more of a necessity -- especially for those who have limited options for alternate access to the Internet -- a call for scaled-back budget mobiles can be seen. Beyond providing accessibility, this exemplifies a more strategic approach to mobile features, as the definition of "technological necessity" is turned on its head in the digital age.
Workshop Question - How can your brand cater to the growing necessity of tech, and balance that with growing income inequality?
Trend Themes
1. Affordable Smartphones - The demand for affordable smartphones is driving the market for stripped-down budget devices targeted towards consumers in developing markets.
2. Minimalist Features - As seen with the Nokia 230 and Asus Live, minimalist features cater to consumers who seek affordability but still desire a capable smartphone experience.
3. Premium Budget Smartphones - Brands such as Samsung and Meizu are tapping into the demand for affordable premium smartphones, delivering powerful devices at budget prices.
Industry Implications
1. Technology - The technology sector is seeing disruptive innovation opportunities in the form of affordable smartphone devices targeted towards a new customer base.
2. Manufacturing - Manufacturing companies can leverage the demand for affordable smartphones to create new, cheaper models with minimalist features suitable for developing markets.
3. Marketing - Marketing professionals can tap into the growing demand for affordable premium smartphones and develop new strategies to reach an increasingly budget-conscious consumer base.
5 Featured, 44 Examples:
128,018 Total Clicks
Date Range:
Dec 15 — May 16
Trending:
Mild
Consumer Insight Topics:
