Activision Blizzard Will Now Stream eSports Events Via Facebook
Katherine Pendrill — May 12, 2016 — Tech
References: theguardian & theverge
In an effort to take e-sports mainstream, computer game publisher Activision Blizzard announced that it will be teaming up with Facebook to broadcasts live events on social media. eSports is a growing industry with millions of fans all over the world tuning into daily broadcasts. Now the company is making an effort to introduce even more people to online gaming by making its broadcasts more accessible.
As part of the new partnership, Activision Blizzard will stream live eSports events over Facebook. The games will be powered by the streaming platform MLG.tv, which was acquired by Activision Blizzard back in January. The reason for the new partnership is to make it easier for existing viewers to find the broadcasts, but also to reach a new audience through social media. As MLG co-founder Mike Sepso explains, "Based on our tests so far and our existing partnership for Facebook, it's where we see our greatest capability to introduce a new audience to e-sports."
As part of the new partnership, Activision Blizzard will stream live eSports events over Facebook. The games will be powered by the streaming platform MLG.tv, which was acquired by Activision Blizzard back in January. The reason for the new partnership is to make it easier for existing viewers to find the broadcasts, but also to reach a new audience through social media. As MLG co-founder Mike Sepso explains, "Based on our tests so far and our existing partnership for Facebook, it's where we see our greatest capability to introduce a new audience to e-sports."
Trend Themes
1. Mainstream Esports - The partnership between Activision Blizzard and Facebook in broadcasting eSports events on social media showcases the increasing effort to bring eSports into the mainstream, presenting a disruptive innovation opportunity for brands to tap into this emerging market.
2. Accessible Broadcasting - Utilizing Facebook as a platform to stream live eSports events aims to make the broadcasts more accessible to a wider audience, providing a disruptive innovation opportunity for businesses to innovate and create new ways to engage with viewers.
3. Social Media Gaming - The collaboration between Activision Blizzard and Facebook highlights the potential of social media as a gaming platform, creating a disruptive innovation opportunity for companies to develop and market games specifically designed for social media platforms.
Industry Implications
1. Esports - The growing eSports industry is set to benefit from the broadcasting partnership between Activision Blizzard and Facebook, presenting a disruptive innovation opportunity for companies to develop new technologies and platforms to enhance the viewing experience.
2. Social Media - The integration of eSports broadcasts into social media platforms, specifically Facebook, opens up new possibilities for the social media industry, offering a disruptive innovation opportunity for businesses to expand their reach and engagement within the gaming community.
3. Gaming - The collaboration between Activision Blizzard and Facebook in broadcasting live eSports events highlights the potential for disruptive innovation within the gaming industry, urging companies to explore new ways to capitalize on the increasing popularity of eSports and social media integration.
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