The Breakfast Bacon Chipotle Melt Features a Creamy Chipotle Sauce
Katherine Pendrill — August 12, 2016 — Lifestyle
References: theimpulsivebuy & brandeating
Jack in the Box recently began testing out a new morning meal option called the Breakfast Bacon Chipotle Melt. With a growing number of consumers eating meals on the go, fast food chains have been clamoring to offer a wider range of breakfast options. This breakfast sandwich is designed to appeal to those who enjoy a bit of spice first thing in the morning.
Jack in the Box's Breakfast Bacon Chipotle Melt is a basic breakfast sandwich with a spicy twist. The sandwich consists of bacon, eggs, American cheese, Swiss cheese and a creamy chipotle sauce served on two slices of toasted sourdough bread.
With nearly all fast food brands ramping up their morning menus, this new breakfast sandwich helps Jack in the Box cater to customers visiting during the early hours.
Jack in the Box's Breakfast Bacon Chipotle Melt is a basic breakfast sandwich with a spicy twist. The sandwich consists of bacon, eggs, American cheese, Swiss cheese and a creamy chipotle sauce served on two slices of toasted sourdough bread.
With nearly all fast food brands ramping up their morning menus, this new breakfast sandwich helps Jack in the Box cater to customers visiting during the early hours.
Trend Themes
1. Spicy Breakfast Options - As consumers look for more unique breakfast options, fast food chains can increase their offerings with spicy twists.
2. On-the-go Breakfasts - As the number of commuters increases, providing quick, handheld breakfast items like this Breakfast Bacon Chipotle Melt appeals to those looking for a speedy meal.
3. New Fast Food Offerings - Fast food chains that innovate and create new breakfast items like Jack in the Box’s Breakfast Bacon Chipotle Melt can gain an advantage over competitors.
Industry Implications
1. Fast Food Chains - Fast food chains can create new breakfast items to cater to the growing on-the-go breakfast market with unique and spicy options like the Breakfast Bacon Chipotle Melt.
2. Food Manufacturing - Food manufacturers can create and package spicy breakfast items for fast food chains and grocery stores to appeal to the growing market of consumers who enjoy spicy breakfast foods.
3. Qsrs - Quick-service restaurants can create grab-and-go breakfast sandwiches with unique flavorings like chipotle to expand their early morning menu offerings and cater to busy, on-the-go consumers.
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