Einstein Bros.'s New Wake-Up Tones Mimic Morning Breakfast Essentials
Katherine Pendrill — January 16, 2018 — Marketing
References: einsteinbros & qsrmagazine
For those who look forward to breakfast each and every morning, Einstein Bros. has created a series of cheeky breakfast-themed alarm tones called 'Wake-Up Tones.' With these new alarm tones, consumers can start their day with the sweet sounds of their favorite morning meal.
Einstein Bros.' new Wake Up Tones consist of downloadable MP3 files that mimic morning breakfast essentials. There are four sounds to choose from, including Bacon Sizzling, Eggs Frying, Coffee Brewing, and even a Rooster Crowing. As Einstein Bros. Bagels' SVP of Marketing Kerry Coyne explains, "These alarms tones offer delicious motivation to get up on the right side of the bed and set your day up for success with a nutritious breakfast, made fresh and convenient."
Best of all, customers who download the alarm tones directly to their phone will receive a voucher for a free breakfast sandwich with any purchase at any Einstein Bros. location.
Einstein Bros.' new Wake Up Tones consist of downloadable MP3 files that mimic morning breakfast essentials. There are four sounds to choose from, including Bacon Sizzling, Eggs Frying, Coffee Brewing, and even a Rooster Crowing. As Einstein Bros. Bagels' SVP of Marketing Kerry Coyne explains, "These alarms tones offer delicious motivation to get up on the right side of the bed and set your day up for success with a nutritious breakfast, made fresh and convenient."
Best of all, customers who download the alarm tones directly to their phone will receive a voucher for a free breakfast sandwich with any purchase at any Einstein Bros. location.
Trend Themes
1. Breakfast-themed Alarm Tones - The rise of breakfast-themed alarm tones presents an opportunity for companies to create similar themed tones that cater to different customer interests.
2. MP3 Downloadable Alarm Tones - The increasing popularity of MP3 downloadable alarm tones offers a unique chance for businesses to capitalize on this growing demand by creating customized tones for different demographics.
3. Incentivized Alarm Tone Downloads - Incentivizing customers through offers could be a game changer for brands looking to attract new customers and expand their customer base through offering unique products or services such as alarm tones.
Industry Implications
1. Food & Beverage - Companies in the food and beverage industry could capitalize on the popularity of breakfast-themed alarm tones by creating innovative offerings such as unique restaurant-focused alarm tones that remind customers to visit.
2. Entertainment & Media - With the growth of downloadable alarm tones, the entertainment and media industry can take advantage of this trend and create engaging content such as exclusive alarm tones from popular movies, TV shows, and musicians.
3. Retail - The retail industry could offer customers personalized alarm tones to give them a unique experience and keep them coming back to the stores. This could even be tied to personalized promotions and discounts based on past purchases.
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