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Fast Casual Pairing

Alcohol brands partner with food brands to expand their reach

Implications - Moving away from premium food and beverage products, many alcohol brands are expanding their market scope by collaborating with more mainstream, fast casual brands. Collaborating with burger chains, dessert shops and fast food eateries, these brands are seeking to not only expand their reach, but also redefine themselves as more approachable. This shift in particular appeals to young Millennial males who is likely to find these brands more accessible when paired with already familiar products.
Workshop Question - How can you leverage co-creation to tap into multiple facets of your consumer's lifestyle?
Trend Themes
1. Collaborations - Alcohol brands are partnering with mainstream fast food brands and restaurants to redefine themselves as more approachable, with co-branded menus and products.
2. Alcohol-infused Products - Alcohol-infused products are gaining popularity and creating disruption in the food and beverage industry, with offerings like gin cocktail desserts, scotch-infused doughnuts, and moonshine-infused burgers.
3. Wine and Food Pairings - Meal kit subscription services and brands offer unique wine and food pairings, with subscription services like HelloFresh providing monthly wine shipments tailored to match meal kit recipes, and Tanqueray offering a masterclass on how to pair gin with fresh juices.
Industry Implications
1. Fast Casual Restaurants - Collaboration with alcohol brands can be an opportunity for fast casual restaurants, making their menu much more interesting and offering new experiences to their consumers.
2. Food and Beverage - Alcohol-infused products and unique wine and food pairings provide food and beverage industry with an opportunity to offer new products and flavors to their customers.
3. Luxury Brands - Luxury brands that specialize in craft can offer unique experiences such as Tanqueray's Perfect 10 series and gin tastings on a train, which can make their brand stand out and create premium experiences.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
269,826 Total Clicks
Date Range:
May 15 — May 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Premium Beer Brand Sauces
Premium Beer Brand Sauces
The New Budweiser-Brand Sauces are Meant to Complement the King of Beers
Anheuser-Busch recently teamed up with the Fremont Company to produce a new line of Budwiser-brand sauces. With fives unique flavors to choose from, the new sauces provide a whole new way to enjoy... MORE
Scotch-Infused Donuts
Scotch-Infused Donuts
The Crosstown Cafe Created a Jura Whisky-Filled Bespoke Doughnut
In a collaboration between the Crosstown Cafe and Jura whisky, a limited edition boozy doughnut will now be offered on the menu. This bespoke dessert is a decadent fusion of shortbread, whisky and... MORE
Moonshine-Infused Burgers
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Carl’s Jr. and Hardee’s recently introduced a boozy new creation called the Midnight Moonshine Burger. While alcohol is not usually available at fast food restaurants, now there is a... MORE
Complementary Wine Clubs
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HelloFresh's Club Offers Wine and Food Pairings to Match Its Meal Kits
The popularity of the subscription model has created hundreds of wine clubs around the world, but meal kit subscription service HelloFresh is introducing a new club that offers unique wine and food... MORE
Booze-Infused Wing Menus
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The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
In a magical collaboration between Buffalo Wild Wings and Boston Beer Company a fresh summery booze-infused menu has been launched. The menu is decked out with delicious wings, burgers and... MORE
Gin Cocktail Desserts
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Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
Knowing that many adults will be looking for a way to cool off in the heat of summer, Sipsmith London Dry created a unique Gin and Tonic Ice Cream. As well as fusing ice cream and alcohol, the... MORE
Gin Pairing Workshops
Gin Pairing Workshops
This Masterclass Teaches How to Pair Tanqueray Gin with Juice
Tanqueray No. Ten is launching a masterclass in partnership with juice brand Press that will teach attendees how to pair Tanqueray gin with fresh juices. During the Perfect 10 series masterclass,... MORE

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