Little Caesars' New Pizzini Sandwich Turns Pizza into Breakfast
Katherine Pendrill — August 2, 2016 — Lifestyle
Little Caesars recently began testing a new breakfast sandwich called the 'Pizzini.' While many people already enjoy munching on leftover pizza the next morning, this new sandwich upgrades the concept of enjoying a soggy slice for breakfast.
The Pizzini is a savory breakfast sandwich that is currently being testing at 10 Little Caesars locations across the US. The base of the sandwich is similar to the chain's pizza crust, with slight variations that make it comparable to traditional sandwich bread. The unique breading is then stuffed with different combinations of eggs, sausage, bacon or cheese. Moreover, because the new sandwiches are geared towards the breakfast crowd, the Pizzini is only available between the hours of 6:30AM and 10:30AM.
Little Caesars' new breakfast sandwich demonstrates how brands that do not traditionally serve breakfast are changing their menus and hours in an effort to cater to the growing number of consumers grabbing their morning meal from fast food or quick service restaurants.
The Pizzini is a savory breakfast sandwich that is currently being testing at 10 Little Caesars locations across the US. The base of the sandwich is similar to the chain's pizza crust, with slight variations that make it comparable to traditional sandwich bread. The unique breading is then stuffed with different combinations of eggs, sausage, bacon or cheese. Moreover, because the new sandwiches are geared towards the breakfast crowd, the Pizzini is only available between the hours of 6:30AM and 10:30AM.
Little Caesars' new breakfast sandwich demonstrates how brands that do not traditionally serve breakfast are changing their menus and hours in an effort to cater to the growing number of consumers grabbing their morning meal from fast food or quick service restaurants.
Trend Themes
1. Breakfast Innovation - The introduction of Little Caesars' 'Pizzini' breakfast sandwich showcases the potential for innovative breakfast offerings in the fast food industry.
2. Menu Diversification - Brands like Little Caesars are expanding their menus to include new and unexpected items like the Pizzini, opening up opportunities for creative and unique food offerings.
3. Fast Food Breakfast Market - The growing demand for breakfast options at fast food and quick service restaurants presents a lucrative market for companies to tap into with innovative and convenient breakfast products.
Industry Implications
1. Fast Food - The fast food industry has the opportunity to disrupt the breakfast scene by introducing unique and flavorful breakfast options like Little Caesars' Pizzini sandwich.
2. Quick Service Restaurants - Quick service restaurants can explore new breakfast options like the Pizzini to attract morning customers and provide innovative alternatives to traditional breakfast fare.
3. Food Innovation - The introduction of breakfast sandwiches like the Pizzini showcases the potential for innovative food products that blur the line between traditional meals and offer versatile eating experiences.
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