Specialized apps allow brands to better understand and serve customers
Implications - By offering a more streamlined and personalized experience through specialized apps, brands are enhancing customer service and encouraging business. Whether through loyalty apps or apps that allow customers to easily pay for products or services, offering brand-specific apps allows the opportunity to better understand customers through data, and offer more specialized perks.
Workshop Question - How can your brand have more of a mobile presence?
Trend Themes
1. Brand-specific Apps - Brands are enhancing customer service and encouraging business by offering a more streamlined and personalized experience through specialized apps.
2. Mobile Payment Technology - Mobile payment technology is revolutionizing traditional payment methods through self-checkout, drive-thru payment platforms, and app-controlled bank machines.
3. Self-serve Technology - Self-serve technology is changing the way we interact with products and services, from self-checkout at a bar to mobile gas station payments.
Industry Implications
1. Retail - Retail professionals can utilize trends in brand-specific apps and mobile payment technology to enhance customer experiences and streamline purchasing methods.
2. Food Service - Food service professionals can implement self-serve and mobile payment technologies to decrease wait times and offer personalized experiences.
3. Finance - Finance professionals can benefit from app-controlled bank machines and mobile payment technology by staying up-to-date with innovative payment methods.
