The New Jamba Juice Breakfast Sandwiches are Premium
Michael Hemsworth — January 7, 2018 — Lifestyle
References: jambajuice & brandeating
The Jamba Juice Breakfast Sandwiches have been announced by the brand as a new food option to enjoy in the morning that is made with premium ingredients and crafted with an artisanal flair. The sandwiches are each 300 calories or less and come in three flavor options including 'Roasted Tomato, Spinach & Feta,' 'Bacon, Roasted Tomato & Spinach' and 'Turkey Sausage, Roasted Red Pepper & Gouda.'
The new breakfast menu sandwiches have been unveiled alongside two new cold brew coffee Blends including 'La Vida Mocha' and 'Lotta Horchata,' which are both made with a blend of coffee, nonfat frozen yogurt and other premium ingredients.
The Jamba Juice Breakfast Sandwiches are each made with a toasted bistro bun to further enhance the artisan nature of the menu items.
The new breakfast menu sandwiches have been unveiled alongside two new cold brew coffee Blends including 'La Vida Mocha' and 'Lotta Horchata,' which are both made with a blend of coffee, nonfat frozen yogurt and other premium ingredients.
The Jamba Juice Breakfast Sandwiches are each made with a toasted bistro bun to further enhance the artisan nature of the menu items.
Trend Themes
1. Premium Breakfast Options - Disruptive innovation opportunity: Creating and offering premium breakfast options that use high-quality ingredients and are crafted with an artisanal flair.
2. Health-conscious Menu Items - Disruptive innovation opportunity: Developing and introducing healthier menu items that are 300 calories or less but still packed with flavors and ingredient variety.
3. Blended Coffee Beverages - Disruptive innovation opportunity: Experimenting with unique blended coffee beverages by combining coffee, frozen yogurt, and other premium ingredients to create indulgent yet refreshing drinks.
Industry Implications
1. Foodservice - Disruptive innovation opportunity: Reimagining the breakfast menu in foodservice establishments by incorporating premium, artfully-crafted breakfast sandwiches.
2. Fast Casual Dining - Disruptive innovation opportunity: Incorporating healthier and lower-calorie breakfast options into the fast casual dining sector to cater to health-conscious consumers.
3. Coffee and Beverage - Disruptive innovation opportunity: Expanding the blended coffee beverage market by introducing novel combinations of coffee, frozen yogurt, and other premium ingredients.
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