Families turn to educational experiences for a more development-focused activity
Implications - Taking a step away from technology, families are turning to cultural activities and event spaces to immerse their kids in more educational experiences. Tailoring content and design to infants and children while showcasing themes around science, art and media, attractions and pop-ups are seeking to not only engage young people, but also expose them to more elevated subject matter from an earlier age.
Workshop Question - How is your company adapting to this shift towards a more experience-oriented society?
Trend Themes
1. Cultural Immersion - Families turn to cultural activities and event spaces to immerse their kids in more educational experiences, creating opportunities for businesses to design and curate events and attractions tailored to infants and children to expose them to more elevated subject matter from an earlier age.
2. Children's Design - Design firms are creating toys that challenge, stimulate and inspire kids in unique ways. This opens up opportunities for toy manufacturers to innovate and design products that cater to children's whims in a more mature and refined way.
3. Immersive Brand Experiences - Immersive pop-up brand experiences are opening up and catering to a variety of children's interests, such as Mattel featuring popular show characters entering real-life scenarios. This provides the potential for brands to create unique opportunities for children to connect with their brand and products.
Industry Implications
1. Event Planning - Event planning businesses can curate and design events and experiences tailored to infants and children, featuring elevated content and interactive activities.
2. Toy Manufacturing - Toy manufacturers are crucial to innovating and designing toys that cater to children's whims in a refined way, while being educational and stimulating.
3. Brand Marketing - Brands can create unique and immersive pop-up experiences to connect with children on a deeper level, increasing brand loyalty and recognition.
5 Featured, 40 Examples:
626,632 Total Clicks
Date Range:
Feb 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:
