Ethel's Brew Advertises Its Beer with Surprising Humor
Kevin Young — June 27, 2012 — Pop Culture
References: ethelsbrew & creativecriminals
This hilarious commercial by Ethel's Brew shows a tale of how one man started to brew his own beer, which eventually leads to the life of a filthy rich, partying grandma.
The commercial starts off with Ethel narrating the story of how her husband was inspired to brew his own beer. There's retro and homey video clips of her husband flipping through old albums and showcasing his collection of beers. All of a sudden, she says, "but Burt's dead," and the vintage clips stop and out pops Ethel who's glamorized from head to toe while confetti falls from the ceiling.
The plot change is hysterical and is the key to this commercial; it shows how Ethel's Brew uses humor to advertise its product.
The commercial starts off with Ethel narrating the story of how her husband was inspired to brew his own beer. There's retro and homey video clips of her husband flipping through old albums and showcasing his collection of beers. All of a sudden, she says, "but Burt's dead," and the vintage clips stop and out pops Ethel who's glamorized from head to toe while confetti falls from the ceiling.
The plot change is hysterical and is the key to this commercial; it shows how Ethel's Brew uses humor to advertise its product.
Trend Themes
1. Humorous Advertising - Opportunity for brands to use humor to create memorable and engaging advertisements.
2. Narrative Storytelling - Opportunity to engage consumers through storytelling techniques in commercials.
3. Retro Aesthetic - Opportunity to capitalize on nostalgia and vintage design in advertising.
Industry Implications
1. Alcoholic Beverages - Opportunity for breweries and beverage companies to infuse humor and storytelling into their advertising campaigns.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to incorporate humorous and narrative-driven approaches into client campaigns.
3. Entertainment and Media - Opportunity for TV networks and streaming platforms to showcase humorous and nostalgic commercials to captivate audiences.
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