The Atria Dinner Ad Proves it's Easy to Make Food
Senduran Bhakthakumaran — March 10, 2012 — Pop Culture
References: creativecriminals & adsoftheworld
The Atria Dinner ad proves men have the ability to whip up a delicious meal in seconds. The only catch is that this boyfriend simply created the impression of preparing a dinner, when in reality he microwaved an Atria ready-made meal.
Instead of preparing the meal, the boyfriend organized props, including dirty dishes, a used cutting board, smoking pots and a counter full of raw food items so that his woman could see all the work he didn't do. The last item the girlfriend sees is a tasty prepared meal, so the "mess" was all worth it.
The Atria Dinner ad may have just made the stereotypical man's life a little (or a lot) easier.
Instead of preparing the meal, the boyfriend organized props, including dirty dishes, a used cutting board, smoking pots and a counter full of raw food items so that his woman could see all the work he didn't do. The last item the girlfriend sees is a tasty prepared meal, so the "mess" was all worth it.
The Atria Dinner ad may have just made the stereotypical man's life a little (or a lot) easier.
Trend Themes
1. Deceptive Advertising - There is an opportunity for disruptive innovation in creating more honest ads that accurately represent product preparation.
2. Ready-made Meal Revolution - There is an opportunity for disruptive innovation in developing more delicious and healthy ready-made meals to help busy people save time and effort in cooking.
3. Gender Stereotype Disruption - There is an opportunity for disruptive innovation in challenging and breaking down gender stereotypes in advertising and promoting equality through diversity and inclusion.
Industry Implications
1. Ready-made Meal Industry - The ready-made meal industry can capitalize on the opportunity to innovate and improve current products to cater to the increasing demand for convenience and quality in food products.
2. Advertising Industry - The advertising industry can capitalize on the opportunity to change the status quo of deceptive ads and create new strategies that build trust and transparency with consumers.
3. Gender Equality Industry - The gender equality industry, including non-profit organizations and advocacy groups, can capitalize on the opportunity to raise awareness and promote change towards breaking down gender stereotypes and achieving true equality.
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