The Vigor Plant Reel Shows How Plant Life is the Way to Go
Kevin Young — April 30, 2012 — Naughty
References: vigorplant.it & adverblog
If you really think about it, sometimes people make their own lives complicated but in this commercial, Vigor Plant shows how life can be less complicated -- much like a plant that bathes in the sun and looks pretty.
This Vigor Plant commercial entitled 'Life of a Plant' comically shows how simple it can be to take care of plants. It humorously depicts a rather large nude man enjoying his day while doing everyday tasks such as watering the plants, exercising and eating.
With the perfect laid-back sound track looping in the background, the video gives off a care-free hippie lifestyle where a day goes by without knowing the time or an agenda. Directed by Jonathan Gurvit, this commercial is such a humorous kick for the promotion of Vigor Plant products. Only in the end do viewers notice all the strategically placed plants have more meaning.
This Vigor Plant commercial entitled 'Life of a Plant' comically shows how simple it can be to take care of plants. It humorously depicts a rather large nude man enjoying his day while doing everyday tasks such as watering the plants, exercising and eating.
With the perfect laid-back sound track looping in the background, the video gives off a care-free hippie lifestyle where a day goes by without knowing the time or an agenda. Directed by Jonathan Gurvit, this commercial is such a humorous kick for the promotion of Vigor Plant products. Only in the end do viewers notice all the strategically placed plants have more meaning.
Trend Themes
1. Simplifying Life - The Vigor Plant commercial demonstrates the growing trend of simplifying daily tasks and adopting a care-free lifestyle.
2. Humorous Advertising - The use of humor in commercials, as seen in the Vigor Plant ad, is an emerging trend in the advertising industry.
3. Promoting Nature-based Products - The video highlights the trend of promoting natural and eco-friendly products, like Vigor Plant.
Industry Implications
1. Home and Garden - The home and garden industry can capitalize on the trend of simplifying plant care and promoting indoor gardening.
2. Film and Video Production - The advertising industry can explore more opportunities for humorous and creative commercials, like the Vigor Plant ad.
3. Eco-friendly Products - The market for eco-friendly products, such as natural plant care products, can be further developed and promoted.
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