This Sehsucht Berlin Production is Gripping
Josh Triantafilou — April 14, 2012 — Marketing
References: sehsucht.de & behance.net
Sehsucht Berlin deserves praise for this surreal and intriguing commercial for Vorwerk & Co. KG, Wuppertal. The production company was hired by the advertising agency Kolle Rebbe, who in turn were commissioned by Vorwerk & Co. KG, Wuppertal to promote its vacuum cleaners.
The video takes an interesting angle on, what is for most people, a boring domestic chore. A living room being vacuumed does not usually make for a gripping, surreal tale -- at least from a human perspective. From a mite's point of view, however, a vacuum cleaner is nothing less than apocalyptic.
At the beginning of the video it is difficult to tell what one is looking at. Swiftly enough though, shapes start to form and a city emerges. A mite city. Almost as soon as its buildings spread their spires, earnestly reaching for the sky, everything is torn asunder. The frame zooms out and the viewer is left watching a man vacuum a couch.
The video takes an interesting angle on, what is for most people, a boring domestic chore. A living room being vacuumed does not usually make for a gripping, surreal tale -- at least from a human perspective. From a mite's point of view, however, a vacuum cleaner is nothing less than apocalyptic.
At the beginning of the video it is difficult to tell what one is looking at. Swiftly enough though, shapes start to form and a city emerges. A mite city. Almost as soon as its buildings spread their spires, earnestly reaching for the sky, everything is torn asunder. The frame zooms out and the viewer is left watching a man vacuum a couch.
Trend Themes
1. Surreal Vacuum Commercials - The use of surreal storytelling in vacuum commercials can captivate viewers and differentiate brands in a competitive market.
2. Perspective-based Marketing - Taking a unique perspective, such as a mite's point of view, in commercials can create a memorable and engaging customer experience.
3. Emotional Connection with Household Chores - Creating emotional connections with mundane tasks like vacuuming can enhance brand loyalty and drive product sales.
Industry Implications
1. Advertising and Marketing - Advertising agencies can leverage surreal storytelling techniques to create captivating commercials for their clients and stand out in the industry.
2. Household Appliances - Vacuum cleaner manufacturers can explore perspective-based marketing approaches to showcase the benefits of their products and appeal to consumers on an emotional level.
3. Consumer Goods - Brands in the consumer goods industry can experiment with unique storytelling methods to make everyday chores more appealing and memorable for customers.
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