This Video Features Retirees Lip-Synching to Pharrell
Vasiliki Marapas — July 30, 2014 — Pop Culture
If this video of retirees' lip-synching Pharrell's 'Happy' doesn't put a smile on your face, then you have a cold, cold heart made of stone.
A New Zealand retirement community was so inspired by the joyous, upbeat tune, they decided to recreate their own version. The project, which involved both the staff and residents, even features the Pharrell's infamous hat. The community released a statement, saying, "Sixty residents and staff at the Diana Isaac Retirement Village in Christchurch combined all their considerable talents to come up with this tribute, 80-odd years of happy. The residents wanted to show their children and grandchildren just what they're made of!"
Beyond being totally adorable, the video reminds us that just because they're older, doesn't mean these retirees have lost their sense of humor or zest for life!
A New Zealand retirement community was so inspired by the joyous, upbeat tune, they decided to recreate their own version. The project, which involved both the staff and residents, even features the Pharrell's infamous hat. The community released a statement, saying, "Sixty residents and staff at the Diana Isaac Retirement Village in Christchurch combined all their considerable talents to come up with this tribute, 80-odd years of happy. The residents wanted to show their children and grandchildren just what they're made of!"
Beyond being totally adorable, the video reminds us that just because they're older, doesn't mean these retirees have lost their sense of humor or zest for life!
Trend Themes
1. Elderly Creativity - The lip-synch video showcases the creative talents and sense of humor of the retirees, highlighting the trend of older adults embracing their creativity.
2. Digital Engagement Among Seniors - The video demonstrates the growing trend of seniors using digital platforms to engage with popular culture and connect with younger generations.
3. Inter-generational Collaboration - The lip-synch project highlights the trend of older adults and younger generations collaborating creatively, providing opportunities for inter-generational innovation.
Industry Implications
1. Retirement Communities - Retirement communities can capitalize on the trend by providing platforms and resources for residents to showcase their creativity and engage in collaborative projects.
2. Digital Entertainment - The video signifies the potential for digital entertainment platforms to cater to the interests and talents of older adults, creating opportunities for innovative content targeting this demographic.
3. Intergenerational Activities - Industries focused on promoting intergenerational activities, such as community centers or event organizers, can take advantage of the trend by fostering collaboration between younger and older generations.
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