DollarShaveClub.com Takes the Old Spice Model and Destroys It
Harris Jay Rosenberg Alterman — March 7, 2012 — Pop Culture
References: dollarshaveclub & buzzfeed
DollarShaveClub.com has just released a commercial that is similar to the Old Spice commercials during which random things happen, leading to a hilarious sequence of events. However, while many have tried but failed to mimic the Old Spice model, DollarShaveClub.com has created a commercial that is hilarious and perhaps even better than the original Old Spice advertisements.
The commercial begins with the company founder, named Mike, sitting at his desk introducing his company's concept: mailing razors to your door for only a dollar a month. Mike then proceeds to say, "Are the blades any good? No. Our blades are f**cking great." He then walks through a warehouse continuing to make cracks including the best polio joke ever used in a commercial.
DollarShaveClub.com has managed to grab attention for its business by creating a genuinely hilarious commercial.
The commercial begins with the company founder, named Mike, sitting at his desk introducing his company's concept: mailing razors to your door for only a dollar a month. Mike then proceeds to say, "Are the blades any good? No. Our blades are f**cking great." He then walks through a warehouse continuing to make cracks including the best polio joke ever used in a commercial.
DollarShaveClub.com has managed to grab attention for its business by creating a genuinely hilarious commercial.
Trend Themes
1. Humorous Advertising - Disruptive innovation opportunities exist for companies to create funny and entertaining commercials that grab attention and differentiate their brand.
2. Direct-to-consumer Subscription Services - Opportunities for disruptive innovation lie in developing subscription-based businesses that offer convenient and affordable products delivered straight to the consumer's door.
3. Competing with Established Brands - There is potential for disruptive innovation in challenging the dominance of established brands by offering alternative and value-driven options that resonate with consumers.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can leverage humorous advertising techniques to create attention-grabbing campaigns that resonate with consumers.
2. E-commerce - Disruptive innovation opportunities exist in the e-commerce sector, particularly with direct-to-consumer subscription services that offer convenience and competitive pricing.
3. Personal Care Products - Companies in the personal care products industry can explore disruptive innovation by providing affordable and high-quality products directly to consumers, challenging traditional distribution models.
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