The Do It All iPad ad Focuses on One of the Tablet's Features
Sarah Moore — June 20, 2012 — Marketing
References: store.apple & mashable
In time for the release of Microsoft's Surface tablet, the Do It All iPad ad was launched to remind people why they love Apple products.
Created by the company's longtime partner at the advertising team of TBWA\Media Arts Lab, the short segment is casual in tone and focuses on the tablet's bright retina display and its intuitive nature.
While it does nonchalantly note all of the different activities that one can do on the iPad, it mainly drives attention to the crisp display and easy-to-operate touchscreen. The short segment manages to cram the tablet user's ability to read The New Yorker, watch a promo plug of Pixar's latest film, create a piece of art and share photos into a mere 30 seconds without bombarding the viewer.
Whether the commercial will help to defend the iPad's lead in the tablet realm is to be seen but the company's easy-going commercial style is certainly interesting.
Created by the company's longtime partner at the advertising team of TBWA\Media Arts Lab, the short segment is casual in tone and focuses on the tablet's bright retina display and its intuitive nature.
While it does nonchalantly note all of the different activities that one can do on the iPad, it mainly drives attention to the crisp display and easy-to-operate touchscreen. The short segment manages to cram the tablet user's ability to read The New Yorker, watch a promo plug of Pixar's latest film, create a piece of art and share photos into a mere 30 seconds without bombarding the viewer.
Whether the commercial will help to defend the iPad's lead in the tablet realm is to be seen but the company's easy-going commercial style is certainly interesting.
Trend Themes
1. Tablet Advertising - Opportunity for companies to create simple and focused commercials that highlight specific features of tablets.
2. Retina Display - Potential for advancements in display technology to enhance the quality and clarity of images on tablets.
3. Intuitive Touchscreen - Opening for further development of user-friendly touchscreen interfaces for tablets.
Industry Implications
1. Technology - Companies in the technology industry can leverage tablet advertising trends to promote their products.
2. Advertising - Opportunity for companies in the advertising industry to create innovative and engaging tablet commercials.
3. Art and Design - Potential for art and design industries to explore the creative possibilities of tablets with intuitive touchscreens.
1.9
Score
Popularity
Activity
Freshness
