The 'IT'S A SNAP!' Commercial Turns into Dark Humor Fast
Harris Jay Rosenberg Alterman — February 22, 2012 — Marketing
The IT'S A SNAP! commercial was made by the comedy team of Henry Inglis and Aaron McCann to promote the Central Institute of Technology. While the commercial does briefly highlight the benefits of the school, it's hard to focus on them when there is teleporting, vomit and blood to distract you.
The commercial starts off with Aaron teleporting around, showing Henry the different locations of the campus. The first time they teleport, Henry throws up as the upbeat music comes to a halt. The advertisement takes a turn for the worse when Aaron accidentally teleports himself into the middle of a pole and begins to cough up blood. Things only get worse when he attempts to free himself but ends up teleporting into a staircase completely tearing his flesh apart.
The IT'S A SNAP! commercial ends abruptly in a frenzy of screams and leaves one wondering if the Central Institute of Technology is really the school for them.
The commercial starts off with Aaron teleporting around, showing Henry the different locations of the campus. The first time they teleport, Henry throws up as the upbeat music comes to a halt. The advertisement takes a turn for the worse when Aaron accidentally teleports himself into the middle of a pole and begins to cough up blood. Things only get worse when he attempts to free himself but ends up teleporting into a staircase completely tearing his flesh apart.
The IT'S A SNAP! commercial ends abruptly in a frenzy of screams and leaves one wondering if the Central Institute of Technology is really the school for them.
Trend Themes
1. Teleportation Commercials - Opportunity for advertisers to create immersive and attention-grabbing advertisements using teleportation as a theme.
2. Dark Humor - Growing trend of using dark humor in commercials to provoke strong emotional responses and create memorable brand experiences.
3. Disruptive Advertising - Increasing use of disruptive advertising techniques to break traditional commercial norms and stand out in a crowded marketplace.
Industry Implications
1. Education - Opportunity for educational institutions to create innovative and captivating commercials that engage viewers and showcase unique selling propositions.
2. Entertainment - Growing demand for entertaining and engaging commercials, opening up opportunities for creative agencies and production companies to craft captivating content.
3. Advertising - Rise of disruptive advertising techniques creates opportunities for advertising agencies to push boundaries and create attention-grabbing campaigns for clients.
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