iBuddy Hilariously Promotes Steve Young Football App
Kevin Young — June 21, 2012 — Pop Culture
References: steveyoungfootball & theworldsbestever
To launch the promotion for the Steve Young football app for the iPad, this commercial hilariously advertises the game with a cheesy 1980s twist.
Entitled 'iBuddy,' this commercial shows an overgrown man playing with his iPad and treating it like his best friend; this overgrown man is wearing overalls and rides his tricycle, plays hide-and-seek and spends quality time with his iPad. The 1980s commercial theme is a comical method to poke fun at the retro commercials. The song also has a touch of corniness, which adds to the laughs.
The clever sing along song is chirpy and includes lines such as "I grab my iPad and I'm instantly glad and I only wish that Steve Jobs was my dad!"
Entitled 'iBuddy,' this commercial shows an overgrown man playing with his iPad and treating it like his best friend; this overgrown man is wearing overalls and rides his tricycle, plays hide-and-seek and spends quality time with his iPad. The 1980s commercial theme is a comical method to poke fun at the retro commercials. The song also has a touch of corniness, which adds to the laughs.
The clever sing along song is chirpy and includes lines such as "I grab my iPad and I'm instantly glad and I only wish that Steve Jobs was my dad!"
Trend Themes
1. Satirical Advertising - Companies can use humor and satire to promote products or services, giving them an edge over traditional, serious ads.
2. Nostalgic Marketing - Using nostalgia in advertising can tap into consumers' emotions and create a sense of familiarity, ultimately leading to greater brand loyalty.
3. Celebrity Endorsements - Partnering with a celebrity can help increase a product or brand's visibility and credibility, ultimately leading to increased sales.
Industry Implications
1. Marketing - Marketing agencies can embrace humor and nostalgia in their branding strategies, potentially disrupting the industry by offering more unconventional approaches to advertising.
2. Mobile App Development - Using unique ad campaigns or working with celebrities can help promote mobile apps in a crowded marketplace, potentially leading to increased downloads and revenue.
3. Consumer Electronics - Partnering with celebrities or using nostalgia in advertising can help drive sales and increase brand loyalty for consumer electronics companies, potentially disrupting the industry by standing out among competitors.
2.1
Score
Popularity
Activity
Freshness
