Newcastle's Ad Pokes Fun at Expensive Super Bowl Advertisements
Laura McQuarrie — January 18, 2015 — Marketing
References: newcastlebandofbrands & creativecriminals
Although Newcastle has never actually advertised with the Super Bowl, this beer brand has become the unofficial king of making fun of traditional Super Bowl advertisements. With the help of Aubrey Plaza, this video points out the craziness of spending millions of dollars for an ad spot that's only seconds long.
Due to these sky-high rates, this means that only a select few brands have the cash to use year after year for this extravagant marketing event. So, as part of its solution to include small businesses, Newcastle is putting out a call for a 'Band of Brands,' which will come together, compile their money and shoot a super commercial together, featuring all of their products. As usual, Newcastle's ad is irreverent and on point.
Due to these sky-high rates, this means that only a select few brands have the cash to use year after year for this extravagant marketing event. So, as part of its solution to include small businesses, Newcastle is putting out a call for a 'Band of Brands,' which will come together, compile their money and shoot a super commercial together, featuring all of their products. As usual, Newcastle's ad is irreverent and on point.
Trend Themes
1. Irreverent Advertising - Opportunity for brands to stand out by using humor and poking fun at traditional advertising methods.
2. Collaborative Ads - Opportunity for small businesses to team up and pool their resources for a larger and more impactful advertisement.
3. Alternative Advertising Channels - Opportunity for brands to explore non-traditional advertising methods like social media and influencer marketing.
Industry Implications
1. Alcohol Industry - An industry that can benefit from standing out with irreverent advertising in a highly competitive market.
2. Small Business Industry - An industry that can benefit from collaborative advertising efforts to increase visibility and reach.
3. Marketing Industry - An industry that can benefit from exploring alternative advertising channels to stay ahead of the curve in a constantly evolving market.
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