AXE Hair Partners With Makers of 'Ted' in a Bold New Ad
Katherinev123 — June 26, 2012 — Fashion
Universal Pictures and AXE Hair have teamed up to promote the upcoming movie 'Ted' and AXE hair care products. Along with digital content, the campaign includes humorously naughty commercials starring Ted, the confident and crude teddy bear from the film, in situations where he demonstrates how using AXE Hair means he can get away with anything.
The bold commercials were directed by Ted and Family Guy creator Seth MacFarlane, says Popsop. One commercial, shown here, features a girl sitting at a restaurant table moaning with pleasure. Ted then appears from underneath the table, presenting an AXE Hair product while stating that he can deal with any situation because he has such soft "teddy bear hair."
Although very daring, the campaign is fun and cheeky, which should appeal to the Ted audience and fans of AXE. Says Stephanie Sperber, President of Universal Partnerships & Licensing, "These two brands celebrate embracing the fun side of everyday interactions, and the partnership made perfect sense. We’re so glad AXE Hair came on board with the comedy."
The bold commercials were directed by Ted and Family Guy creator Seth MacFarlane, says Popsop. One commercial, shown here, features a girl sitting at a restaurant table moaning with pleasure. Ted then appears from underneath the table, presenting an AXE Hair product while stating that he can deal with any situation because he has such soft "teddy bear hair."
Although very daring, the campaign is fun and cheeky, which should appeal to the Ted audience and fans of AXE. Says Stephanie Sperber, President of Universal Partnerships & Licensing, "These two brands celebrate embracing the fun side of everyday interactions, and the partnership made perfect sense. We’re so glad AXE Hair came on board with the comedy."
Trend Themes
1. Humorous Commercial Campaigns - Opportunity for brands to create bold and cheeky commercials that appeal to a specific target audience.
2. Celebrity Director Collaborations - Opportunity for brands to partner with famous directors to create unique and attention-grabbing ad campaigns.
3. Movie Tie-in Marketing - Opportunity for brands to leverage the popularity of upcoming movies to promote their products and reach a wider audience.
Industry Implications
1. Personal Care Products - Opportunity for personal care brands to create disruptive advertising campaigns that resonate with their target market.
2. Entertainment - Opportunity for entertainment companies to collaborate with brands to create engaging and humorous marketing content.
3. Movie Industry - Opportunity for movie studios to enhance their marketing strategy by partnering with brands and creating impactful promotional campaigns.
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