Modern raver clothing reflects the emergence of more ornate expression
Implications - In an age where brands often feature goods that are similar in nature, consumers are looking to more flamboyant and visually eye-catching forms of expression to better represent their individuality. While neon clothing and psychedelic patterns reflect a once underground raver culture, modern fluorescent styles illustrate a resurgence of that party lifestyle, combining daring ensembles with the need to stand out from the mainstream.
Trend Themes
1. Raver Culture Resurgence - Consumers are looking to more flamboyant and visually eye-catching forms of expression to better represent their individuality.
2. Nautical-inspired Streetwear - Mixing anchor-patterned fabrics with rainbow-hued tie dye effects, this eye-catching streetwear collection sets the tone for a summer in the city.
3. 90s-inspired Athletic Wear - Channeling a colorful 90s inspiration, the Y-3 Spring/Summer 2014 collection took to the runway stage during New York Fashion week.
Industry Implications
1. Fashion Industry - The Fashion Industry must recognize innovative opportunities within subcultures in order to push the boundaries of style.
2. Sportswear Industry - The Sportswear Industry must explore the intersection between fashion and athletic wear to stay ahead of the curve.
3. Entertainment Industry - The Entertainment Industry must borrow from the creative energy of underground subcultures to drive popular culture forward.
6 Featured, 41 Examples:
1,002,530 Total Clicks
Date Range:
Jan 13 — Mar 14
Trending:
Hot
Consumer Insight Topics:
